It Works Every Time

During the early 1980s, Billy Dee Williams became permanently imprinted with the beer brand Colt 45 through an advertising campaign featuring the actor. In the commercials, he popularized the slogans "Nothing is Smoother Than an Ice Cold Bottle of Colt 45" and "It Works Every Time."

Well, Colt 45 is now trying to revamp its image for a younger crowd - no more Billy Dee. Click Here to visit the new site.

Here's one of those old commercials from the 80's......