Tuesday, June 29, 2010

RIP

Rest in peace Swiss Billionaire Dr. Nicolas Hayek, the creator of the Swatch watch. Hayek passed away at the young age of 82…

”…in 1983, arguably the biggest event in watch marketing, occurred when “SWATCH” was introduced. It was a plastic watch offered in a wild rainbow range of colors comprising just fifty-one parts and powered by a battery and a quartz crystal.  The new brand became iconic and given the price --$35-- and the range of colors it became a fashion accessory to be matched with shoes and clothing. It marked the first time that many consumers actively thought about owning more than just one watch…”

Jason sports his Swatch “Irony” daily and is greatly saddened by the news.

2 comments:

Anonymous said...

Jason is a furry little beast....

Anonymous said...

I'm notifying PETA that for the sole purpose of creating a photo op you put a watch on an ape.